Jesse M D'Ambra, M.S.
MARKETING DIRECTOR & CONSULTANT
Phone
914.295.0082
Location
Carmel, NY
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Performance Marketing Strategist
Provider of Strategic Leadership, Profitable Revenue Growth, Brand Building, and Effective Marketing Management. Freelance Marketing Consulting. ChatGPT Proficient.
EXPERIENCE
Marketing Manager & Project Manager
PEDIFIX MEDICAL
Responsible for putting together high-level strategies, implementing systems and processes, coaching team members, tracking performance, and collaborating with the CMO & CEO. Headed up their entire marketing ecosystem, which includes affiliate programs, paid online advertising, shopping comparison engines, brand building, sponsorships, market research, email marketing, blog content generation, social media campaigns, print advertising, direct mail, trade shows, video campaigns, and website management. In addition to managing their Omni channel marketing strategy, my role also requires strong project management skills, with a proven ability to successfully deliver website development projects on time and within budget.
Marketing Director
SANDS POINT INDUSTRIES
Successfully created, implemented, and managed calculated online marketing strategies for 2 retail websites to solicit and expand this e-commerce business. Accountable for goal setting and analytics measurement of all activities related to search engine marketing, SEO, shopping verticals, email campaigns, content creation, mobile, social media, and affiliate programs.
Digital Marketing Consultant
D'AMBRA DIGITAL
Strategic and tactical consultant with a passion for metrics and a master at transforming those measurements into enhanced e-commerce business performance to reach the ROI goals of your digital marketing investment.
Ecommerce Marketing Manager & Consultant
HAPPY KIDS PRODUCTIONS
Created and managed online customer acquisition campaigns for media items such as photos, digital or print books, and audio CDs. Coordinated the development and integration of a digital upload system application. Instrumental in the planning and marketing of printed book product line.
Sales & Marketing Manager
MATTHEWS & RYAN MUSICAL PRODUCTS
Directed all aspects of marketing for this B2B and B2C manufacturer and distributor of musical instruments and equipment that catered to the largest retail chain stores in the music industry, including Guitar Center, Mars Music, Sam Ash, & others. Trained and managed a sales force that serviced an active dealer base of over 2,000 music stores throughout the U.S. and Canada. Also established and expanded international distribution of products in over 7 countries worldwide.
EDUCATION
Master of Science M.S.
Digital Marketing Strategy & Design
MERCY UNIVERSITY
Courses: Database Management & Systems, E-Business Strategy, E-Commerce Marketing, Information Architecture, Internet Technologies, Managing Internet Business Systems, Managing Marketing Channels, Marketing Systems, Project Management, Strategic Database Marketing, Strategic Management, Supply Chain Management, System & Information Concepts in Organizations, Website UX Design & Usability, Website Management
Bachelor of Science B.S.
Behavioral Psychology
EMPIRE STATE UNIVERSITY
This undergraduate degree program has helped me immensely in the understanding of human and consumer behavior.
Continuing Education
ONLINE COURSES
Courses taken through various online channels include:
Prompt Engineering: Hot to Talk to the AI's, Artificial Intelligence & Business Strategy, Intro to Artificial Intelligence, Ethics in the Age of Generative AI, Generative AI: The Evolution of Thoughtful Online Search, What is Generative AI, Database Management, Leveraging AI for Project Management, Marketing Systems, E-Business Strategy, E-Commerce Marketing, Big Data & Marketing, Computer Networks, Cybersecurity, R, Predictive Analytics & Info Technology, Foundations of Business Strategy, Big Data for Better Performance, Strategic Management, Management for a Competitive Edge, AWS Fundamentals, Amazon Advertising, Python, Quantitative Skills for Business, UX/UI Design, and many others.
HARD SKILLS
MS Office & All Things Google
AI - Prompt Engineering
Brand Management & Development
Data Analysis
Market Analysis & Research
Business Strategy & Development
Marketing Campaigns
Database Management
Graphics: Canva, Photoshop
Marketing Technologies
Project Management
Web Development
Organizational, Time Management
Communication, Active Listening
Leadership, Interpersonal
Problem-Solving, Creativity
SOFT SKILLS
EXPERTISE
DIRECTOR
Responsible for defining, implementing, and maintaining the digital strategic roadmap, which includes all website capabilities, design, marketing, mobile commerce solutions, and developing technologies. Demonstrated ability to represent the business in a leadership role.
MARKETER
Developed creative marketing strategies to solicit and expand web businesses within regional and international markets. Generated substantial revenue streams for many companies by utilizing organic search, PPC advertising / SEM campaigns, shopping verticals, affiliates, email campaigns, and other online programs.
MANAGER
Proven ability to recruit, train, manage, and lead team members within an organization. Directly responsible for strategic planning and new business development to maximize growth and profitability. Handled major account presentations and negotiations with an emphasis toward building lasting customer, client, and business relationships.
INNOVATOR
Able to identify and effectively leverage technology solutions, customer insights, industry knowledge, and overall societal trends to ensure e-commerce, online, and mobile offerings are best in class. Stay current on the latest industry practices and issues, assessing and communicating their potential impact on business. Strong and continuous knowledge of market trends and new e-commerce technologies.